This is what a bulletproof Marketing Strategy looks like

Spoiler alert: Your competition wants your customers.

No, they need your customers.

And you need theirs.

In this constant tug-of-war, the only way to best your competition and make it out on top is to have a strategy in place to gain new customers, while keeping your existing customers delighted. With the right marketing campaign strategy, it’s possible for your business to see both customer retention AND growth.

What does this look like?

A holistic campaign strategy. NOT a series of “one-off” ads.

Many DIY marketers instinctively send postcards or emails to their customers to start. The problem with this strategy is that a single postcard or e-mail won’t have much of an impact. Here’s a refresher on frequency, in case you missed it.

On the other hand, a campaign that sends out well-timed (and regular) communications with a strategic and consistent message is WAY more likely to catch eyes and make a noticeable impact.

Let’s say you’re promoting an open house. Your goal is to have a good turnout at the open house event.

With that goal in mind, here’s what a strategic and consistent campaign might look like:

  • Send a “save the date” postcard
  • Follow up with an event invitation
  • Event reminder card
  • Another event reminder card
  • Promote the event on your company’s social media sites
    • Boosted post
    • Ad to enter a drawing
    • Event reminder dark post (paid ad)

With each and every one of your communications, it is essential to include a clear call to action.

Tell your audience what you want them to do. Maybe it’s to visit your website and RSVP. Or maybe it’s to call your office. Or jump through a hoop.

Whatever the goal is with that marketing piece, make sure you clearly state what you want your reader to do.

Marketing is getting more complex by the second (thanks, technology!), and you can certainly create and execute an effective marketing campaign strategy yourself.

But, if you’re not getting the results you want, it may be time to invest in a proven, winning marketing campaign strategy — by following a formula that works, time and time again.

If you’re ready to set your business on the path to success and achieve the growth you want, all while saving time and money in the process, we’re here to help. Aren’t you curious what that looks like for your business? Click here to find out.