If you’ve ever tried running Facebook ads to an opt-in offer, lead magnet, or even straight back to your site, you know there are loads of details that go into a high-converting (and cost-effective) Facebook ad strategy.
You also know that it’s NOT as easy as you had hoped it would be.
When you’re constantly being pulled in a million different directions trying to build your business and manage your team, putting together the graphics, headlines, and content for your ad can start to feel like way too much…let alone the ad targeting itself!
Advertising on Facebook can get pricey if you’re not targeting the right people. Not taking the time out initially to learn WHO you should even be targeting in the first place is like washing tubs of money straight down the drain! You’ve probably heard of the “Spray and Pray” marketing strategy? Same thing.
But contrary to popular belief…
Facebook Makes it CRAZY-SIMPLE to Learn More About Your Buyer
Surprising as it may seem, Facebook actually makes it extremely easy to research your target audience with a simple trick that’s been staring you right in the face this whole time.
Hopefully, you’re already a member of a Facebook group or two that’s specific to your customer base (and if you’re not — join some right away).
From there, you can simply type right into the Facebook search bar: “pages liked by people in (group name)” and view the results.
But wait: it gets better.
You can even find pages that people “like” within a specific geographic location!
Simply clicking on the search icon will bombard you with a whole slew of pages bursting with new ideas for you to get to know the ins and outs of your ideal customers — a literal gold mine of information you can use in tandem with your buyer personas to craft a KILLER Facebook Ad campaign.
Once you’ve done some snooping, here’s the giant list of Facebook Ad strategies you can use to brainstorm and further hone in on your target audience with laser-like precision:
Demographics
Demographics like location, age, and gender are pretty standard details you should already have a firm grasp on from creating your buyer personas. You should also think about things like their relationship status, educational background, their work and career life, and even their financial situation and marital status.
Interests
THIS is where Facebook ad targeting gets extremely powerful.
Your buyer personas, in combination with the details you discovered from your Facebook “snooping” can pay off BIG TIME. If you really hone in on the specific interests and minuscule details of a person’s life, THAT is when you start getting the huge benefits you want from Facebook ads.
And once you’ve found the right formula for success, the more money you pump in, the more targeted, highly-qualified leads pop out!
Interests on Facebook can run the gamut from vague ideas like entrepreneurship to specific industries or trades. There’s also social topics like economics and politics. Shopping, fashion, and lifestyle interests are things you can (and should) factor into your targeting strategy as well! Education and specific schools located in and around your area is yet another FANTASTIC opportunity to target alumni who may still be living nearby.
Entertainment
It might not seem important at first, but getting to know the types of music your customers like listening to, what they watch on TV or Netflix, the books they read, and the games they play opens up a wealth of possibilities when it comes to Facebook ad targeting.
Health, Fitness & Wellness
Topics like running, bodybuilding, dieting, meditation, nutrition and even local gyms and sports teams are another powerful way to target health-junkies and sports fanatics alike. Throw in trends like gluten-free, the whole foods diet, or even specific restaurants in your area, and the possibilities are truly endless!
By the time you’ve created your ideal buyer personas, and fleshed them all out with a few rounds of Facebook “snooping”, this post is your one-stop shop to a SERIOUSLY explosive Facebook ad campaign!