Want to hear a secret?
Having 17 CTAs (read: Call to Action) on your landing page is NOT ok.
Shocking, I know. Yet it’s something you see WAY too often these days (especially with real estate agents who haven’t yet updated their marketing strategies and made the leap to inbound).
If you have a landing page set up (and you should) you’re probably starting to get frustrated with the dreadfully low conversion rates of your 12-CTA lander.
But here’s the thing: limiting the options your prospect can make down to just ONE CTA will spike your conversions like mad.
And, shifting over to a “value-based marketing” strategy for your offers and landing pages will force you to dig into the needs of your audience, hit ‘em where it hurts (metaphorically speaking) and get your offers to have sweet conversion. Sweet like candy.
Here are 4 MUST HAVES before your landing page ever sets foot on the internet:
1.) A VALUE-BASED Headline
Your headline should clearly articulate the outcome or the benefit to your lead for opting in:
- What’s in it for them?
- What do they get out of it?
- Why should they even give you their information in the first place?
The best place to start when crafting attention-grabbing headlines is by developing a bulletproof buyer persona.
Dig into your audience’s brain and ask yourself: What do they need most? What are their fears and motivators?
When you know what makes your ideal buyer tick, you can craft a killer offer and value-based headline that shows your prospect what THEY get out of it, not what YOU bring to the table.
2.) A Highly-Specific Subheadline
Unlike the headline, the subheadline should include a bit more detail that you weren’t able to include in the header.
Show your prospect:
- How they’ll get what you promised them in the headline (whether it’s an instant download, an ebook delivered by email, or a phone call from an agent) and…
- When they should expect to see it, as well as a specific time they can expect to see the results too.
Adding an element of time is KEY — we all want instant gratification these days, so if you can give them a “10-minute cheat sheet”, a “7-day checklist”, or something else that’s “time-bound”, it’ll make your offer feel that much more real and help boost conversions at the same time.
3.) Clear Call to Action
Surprise: one clear CTA is all you need. Not 5, not 2, and definitely not 17….
Just 1.
It can (and should be) simple, clear, and to the point. Here are some examples you probably recognize:
- Click here to get started
- Download instantly
- Get my free quote
- Get in touch today
A simple command is really all you need once you’ve nailed it with your value-based headline. No bloated CTAs allowed!
4.) Search Engine Optimize Your Landing Page
How are your prospects going to find you?
If you’re not familiar with Search Engine Optimization, or SEO, it’s a task you can easily outsource, but injecting SEO into all of your web content (especially landing pages and blog posts) helps ensure that your content is showing up in front of interested prospects at just the right times.
Not worrying about SEO or “putting it off till later” are surefire ways to put a damper on your conversions till you’re ready to step up your marketing game and get serious.
If you’re ready to ramp up those conversions and start getting the marketing ROI you should be seeing, click here to download the FREE Inbound Checklist.