Want to know something funny?
Like bees flying to a honey pot, attracting hot prospects to your site is not rocket science.
Sure, it takes some concerted effort, but with a proven strategy in place, there are really only 2 main steps you need to focus on if you want to totally nail it with inbound marketing (and that’s why you’re here, isn’t it?).
The strategy is pretty straight-forward: discover what your customers and prospects want…. and give it to them.
You’re probably looking at this thinking: “Huh? Is that it?”
And the answer is: yes. That’s it!
While it does take a bit of leg-work up front, this 2-step inbound marketing strategy is the sure-fire way to attract tons of leads and prospects right back to your site:
Step 1: Know Your Audience
If you want to attract curious prospects and hungry customers alike, the very first step is pretty obvious: know who you’re attracting in the first place!
Sounds like a no-brainer, right? You’d be surprised at how many people miss this absolutely crucial first step!
Not knowing the exact type of person you want poking around on your site in the first place is quite literally like throwing a dart at a dartboard….with a blindfold on.
It’s a complete guessing game…and when it comes to your business, you don’t want to roll the dice and leave it all to chance. It’s absolutely essential that you take the time to create a buyer persona if you haven’t already.
Once you do, you and the rest of your team can draw upon it whenever you’re working on marketing materials, drafting an email, or even prepping for an open house.
Doing this practically guarantees your success, while not doing it practically guarantees your failure… because when you know your audience, the rest is simple!
Step 2: Give it To Them
When you know what your audience wants, and you’ve taken the time to understand the questions they’re asking and the problems they’re stuck on, the rest is a piece of cake: give them what they’re hungry for!
Create extremely useful information on topics they want to know about. Think blog posts, videos, and step-by-step guides that answer a specific question your audience is asking.
And you don’t have to overthink it.
If your customers are asking: “What are the most sought after features of a home that buyers look for?”… just take those words and create a blog post out of it, like “The 10 most sought after features of a home that buyers look for.”
From there, it’s only a matter of time.
Start sharing this content out to your current customers, prospects, and social media followers, and if you’ve made it extremely helpful, they’ll want to share it out to their friends and networks.
Keep churning out extraordinary content, and you’re on your way to a social media marketing machine that drives hordes of highly-targeted traffic back to your website.