It’s scary, isn’t it?
2016 is coming to a close, and 2017 is right upon us. While the holidays are a great time to reconnect with family and friends (and enjoy a healthy dose of those holiday treats!) it can also be a huge source of stress:
Did you accomplish all you set out to in 2016?
Did you hit your targets, or come up shy?
And what are you going to do to make 2017 even better?
It can feel overwhelming at first to ask yourself these questions. But, as we step into the new year, it’s time to dust off the cobwebs and take a fresh approach with our marketing strategies as well.
If you have yet to consider paid search… that’s a colossal mistake. For one, organic search takes time, and inbound marketing works best as a cohesive, well-oiled machine, rather than a bunch of disjointed parts jutting alongside one another.
But there’s one thing that can make a huge impact right off the bat: paid traffic.
You already know that marketing spend is an investment, rather than an expense, so when you’ve done your homework to figure out what it is your target audience wants, it’s time to turn up the heat and get into the paid traffic game.
We think these are the best paid traffic sources for 2017. They’ve stood the test of time, and won’t be going anywhere soon:
1.) Google Adwords
Google Adwords is a paid search network that allows you to bid on certain keywords. You can place an ad (in the form of a search result) directly underneath the Google Search bar when search results are served up.
Not for the faint-hearted, Google Adwords (and Pay-Per-Click strategy in general) can be confusing to newcomers. But, if you have the marketing budget available, there’s no better way to go.
2.) Facebook Ads
1.79 billion.
That’s how many users are on Facebook per month. If you’re wondering if your target audience is sitting around on Facebook, the short answer is: yes, they are.
Facebook advertising is a popular way to go, especially since it’s so user-friendly. You can set up your very own Facebook ad with little more than an image and some spare change, too. You can create the proper type of Paid Advertising account right from within your personal account. You’ll be up and running in under an hour!
3.) AdRoll
Ever noticed how that pair of shoes you were eyeballing on Nordstrom’s site followed you around? Maybe they showed up on the sidebar of Facebook or another blog you were reading later that day.
“Retargeting” is what you’re experiencing with the shoes following you on the internet. It’s a great strategy to continue marketing to prospects that visited your website but didn’t complete a purchase, or another track-able activity. Retargeting is pretty slick to ad to your marketing arsenal. Your company will be on top of their mind until they’re ready to click through and buy.
It can feel complex at the beginning for sure, but there’s no better place to get started with retargeting than AdRoll.
4.) Twitter Ads
Similar to Facebook Ads, Twitter ads can be an effective method to get in front of your target audience quickly and inexpensively. Another user-friendly paid traffic channel, Twitter is a fantastic place to start out if you’re just entering the paid traffic arena.
There you have it: the top 4 paid traffic streams of 2017.
No marketing program is truly complete without including a paid traffic strategy. It’s time to get started planning your inbound marketing strategy now with our FREE Ultimate Checklist. Use it to set yourself up for a productive (and profitable) 2017.
