It’s a question we’ve all asked ourselves at one point or another:
“Do I really need a logo to be successful at this?….. Really??”
Well, I’m going to turn it on you. Do you want:
- To build a strong, powerful, recognizable brand?
- People to associate your amazing content and marketing materials with you and your business?
- Your website to look fresh, modern, and professional?
If you said “yes” to any of these, then chances are good that a logo is in your future.
But, the truth is, you don’t NEED a logo to be successful as an agent. You can get by just fine.
However, the better question is:
“Is it worth sacrificing all 3 of those huge benefits above to save the fee that it costs to have a professional logo designed for you?”
Well…I think you know the answer.
Here are 3 reasons why you should get a logo you’re proud of (plus how to get yours done quickly!)
1.) A logo creates uniformity and integrity across your brand.
- Would you buy a car that had no logo on it?
- Would you shell out hundreds of dollars on a handbag with no branding?
- And would you trust a bank who had no logos anywhere inside?
I sure wouldn’t.
The thing about logos is… you don’t NEED one for your business to survive. But, if you take a look at the BMW logo, the Chanel “double C”, or the Bank of America logo… you instantly know who you’re dealing with, and that makes you feel comfortable, safe, and secure. (Unless your client is getting a loan through BofA and then maybe you’re not so comfortable.)
If you want new prospects to feel that way when they approach you for the first time, then you need one, too.
2.) A logo visually “connects the dots” between your marketing materials and YOU.
If you want to experience success as an agent, you KNOW how important it is to invest in your marketing.
So if you’re investing in blog content, flyers, Facebook ads, or anything else… then wouldn’t you like to have your name and your business be associated with all of it?
A logo helps people visually “connect the dots” between your marketing efforts and you, and gives you the credit you deserve.
3.) A logo shows people you’re staying current.
Maybe this is an insult to those who prefer to stay “old school”, but the fact of the matter is, a logo shows your prospects you’re staying current.
Because these days, pretty much EVERYONE has a logo. And if you don’t… it’s a signal that you’re brand spanking new at all this. Hence, can you say “red flag”?
So, what will it be?
The fact of the matter is, you can “get by” without a logo, sure… but if you’re here, and you’re taking your real estate marketing seriously, it’s time to invest in your business and reap the big rewards.
Most of all, remember: be original (no “3 roof peaks” allowed!). Also, make sure it’s something you’re proud of, and that you’ll want to associate with your brand for the lifetime of your business.
In conclusion, assuming you don’t want to spend thousands on a “Mad Men” agency or go the “discount” route with Fiverr, or you can click here to get in touch with us today – we’ll create a custom logo that’s sure to dazzle you and your prospects alike!