How To Increase Your Real Estate Sales & Keep Your Customers Happy

real estate sales

Want to hear a little secret?

The number one thing you can do to completely crush your real estate sales goals also happens to be the very same thing you NEED to do to keep your prospects engaged, your current customers excited and motivated, and your old customers coming back to you for years and years to come.

It’s pretty simple… but unfortunately, most real estate agents (and most marketers in general) fail to make it a daily ritual, even though it unlocks the solution to basically every marketing roadblock you’ve ever run into….

AND it makes your customers want to burst out of their chairs with excitement!

So, what is this mystical “one-stop-solution” I’m talking about?

Audience Engagement.

Now you may be wondering: “Why Is Audience Engagement the Key To REAL Marketing Success?”

Because, your customers have problems.

And you’re in business to solve them, plain and simple.

When you engage your audience, you get the feedback, questions, ideas, and even the exact verbiage you need to build a killer marketing program that actually speaks to your customers’ needs, pain points, and desires.

You hear straight from their mouths what you need to do to get their business. And when you really nail it with your messaging, THAT’s how you succeed with your marketing.

When you know exactly what your customer is thinking about, hoping for, even getting on their knees and begging for a solution to… you can craft your messaging appropriately and knock it out of the park every single time!

It makes your audience feel heard, too.

Audience engagement keeps your audience…engaged, happy, and feeling like they’re more than just a stack of cash landing in your bank account.  

So few people take the time to actually let their audience know that they’re listening and there to help. Those who DO take the time for personalized attention INSTANTLY stick out in their customer’s mind.

So, how can you do this at scale?

There are plenty of ways to make the most of your time while producing helpful content and building relationships. You’ll reap the benefits for years and years to come in your business, all with minimal effort.

  1. If you have an active following on Facebook, consider getting help with your social media marketing. Make sure you reply to comments individually to make your prospects feel heard. And also copy-paste the questions they ask, or tweak the wording to inject them right into your emails, landing pages, and other marketing copy!
  2. Consider hosting a short Q&A. If you’re good on video, why not try hosting a short Facebook Live session? And if you’re camera shy, try hosting a short screencast with the most popular questions. Post it as a video on your Facebook Page. Use it as a Facebook Video ad, or share the link in an email early on in your drip campaign. These are just a few ideas to keep moving your prospect down your sales funnel.

Just remember, the key to successful marketing is engaging, listening, and repeating back what you hear in the form of a solution. And the key to a successful career as an agent rests heavily on the success of your marketing efforts!

So learn what your prospects want, then use their exact words to build out your successful marketing program with our FREE Inbound Checklist:

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