The ROI on Email Marketing is 3800%.

That means every $1 you invest into anything email-related will, on average, give you back $38 in the long run.

So why the heck aren’t your emails performing as well as they should be?

Probably because you don’t have a proven strategy you use to create your emails in the first place.

Even if you have an email drip sequence already set up, chances are you haven’t revisited the actual structure, content, and verbiage inside those emails in… way too long.

Here are the 3 ways a high-performing email will do the heavy lifting for you:

• The Subject Line

Without an eye-grabbing subject line that your reader wants to rip right open… the content of your email doesn’t even matter.

Here are some general guidelines to keep in mind when crafting your email subject lines:

• Keep it friendly, and show that you actually care about what matters most to your audience.
• Make it personal. Try injecting your subscriber’s first name into your subject line.
• Ask an open ended question.
• DO NOT USE ALL CAPS. Nobody likes to be yelled at through an email (plus, you’ll trigger spam filters).
• Try using emoji, too! They’re relevant now more than ever, and they’re a great way to catch the attention of your reader, and convey emotion. Just keep it relevant, and keep them looking clean. Picking the right emoji based on who your audience is, and the content of this specific email is extremely important as well. Here’s a great resource on exactly how to use emoji in your subject lines.

2.) The Hook

You’ve gotten them to open the email… but now what? The easiest way to write a good hook that gets people to actually read the rest of your email (instead of wishing they hadn’t even opened it) is to treat the subject line and the first line of your email like 2 pieces of the same thought:

• When asking a question in your subject line, answer it in the first line of your email.
• If you made a promise in your subject line, deliver on it right away.
• On “check-in” emails to nurture your leads, make sure it sounds like you’re a real person who genuinely cares.

Whatever it is, keep your hook snappy, engaging, and relevant to the rest of the email, because the best part is yet to come.

3.) The Call To Action

Also called the CTA, this is the line where you ask your reader to take action. First though, you need to be clear on what that action is. Do you want them to call you up? Hit “reply”? Click through to a new blog post?

Craft a strong CTA that literally spells out for them what to do and how to do it. There’s no need to over-complicate this! Here are some easy “Call To Action” examples:

• Click here to read our latest blog post.
• Hit “reply” to let me know a few good times for us to connect!
• Click here to explore our newest listings today.

Whatever it is, if you keep your CTA short, strong, and to the point, you’re on your way to a high-performing email that actually pulls its weight in your marketing program.

But, maybe you’d like to have a short cut to your real estate marketing email campaign? We can help with that! Download our email swipe file and 10X your return for those online leads: