You’ve set up a “Facebook for Business” Page.
You’ve started running Facebook ads (the SMART way).
And that’s it. That’s really all you need to succeed with your Facebook marketing… right?
Just “plug and chug”?
Wrong. There’s WAY more to it…
Because the reality is, a Facebook for Business page without any “likes” is really just an empty shell.
It’s like a restaurant with nobody in it, a house with no owners, or a cone with no ice cream. It’s… pretty bleak.
The good thing is, everything you need is right here on the blog for you! Not only in this post, but in a couple others too (that we’ll link to throughout).
If you’re ready to get the MOST out of Facebook, this post is your one-stop shop.
So let’s get started!
The first thing you need to really start succeeding on Facebook?
Now, I’m not talking a wedding ring on your finger (though it certainly doesn’t hurt!). I’m talking about genuinely interacting with your followers and subscribers.
If you have any existing leads at all, here’s a fantastic way to generate some quick action and engagement on your Facebook Business page right off the bat: in the welcome email of your drip sequence add a quick “one-liner” or social image telling that new lead to “like” your page on facebook.
That way, you can tap into your current database to quickly fuel your efforts on Facebook (and get in front of those leads even more often, too!).
But once you’ve migrated those leads back to your Facebook page…
You still need “likes” (or even “loves”) on your Facebook posts.
Running an ad is effective, yes… And we’ve all gotta start somewhere, BUT if a post is getting buckets of likes, loves, and … other squinty little “emjoi” that Facebook’s graciously added to our arsenals, then it’ll catch more eyes…
I’m talking WAY more.
Just seeing the pink or yellow in a sea of black, white, and blue is bound to get more glances and clicks.
Because at a bigger level, you need social proof.
In case you haven’t heard, 70% of people are willing to trust a review from someone they’ve never even met.
Why? Because a review or testimonial acts as a form of social proof, which is the psychological tendency for us, as humans, to “follow the pack” or do what others are doing, because they’ve “proven” that it’s worthwhile.
And while it’s not quite a testimonial, a like or a comment can be just as powerful when tacked onto the bottom of your Facebook post.
And if you’re suffering from “Lack of Likes” syndrome, here’s an outstanding post we’ve already created on what you can do to fix it.
But the reality is, this doesn’t have to be hard.
Sure, social media marketing takes persistence, and you need to be in it for the long game.
But sometimes, even asking a simple question such as “Like this post if you’ve ever done (something you know they’ve done)” can generate enough engagement to get the ball rolling and help your post pick up steam.
And now that you know the TRUTH about how to get the most out of Facebook marketing, it’s time to round out the rest of your strategy with our Inbound Marketing Checklist (it’s FREE!):
