You’ve got great content.
You’ve got your social media strategy in place.
So where are all those leads at?
Good question!
When you’re churning out great content on a regular basis, and putting it in front of your customers and prospects on social media, it can be totally disheartening (not to mention, costly) when you’re not seeing the ROI you were hoping for.
If you’re doing everything right with inbound marketing, attracting the right audience to your site, and you’re STILL not seeing the level of success you want in terms of collecting leads, it’s time to rethink your conversion strategy.
If the only “lead collection” tool you have is a contact form on your site, this guide will help you step up your marketing strategy and get serious about coercing those passive viewers into parting with their email addresses… and becoming leads in your database. Here are 3 simple steps to do just that:
3 Simple Steps to Higher Conversion Rates
No matter what stage your business is at, creating a high-converting opt-in offer or landing page for your site is the single most important step you can take to convert all those passive visitors and social media followers into leads in your database…and eventually into paying customers.
It all starts with…
1.) The Lead Magnet: This is the “thing” your prospect gets in exchange for their email address. You NEED to make sure it’s good — really good — or your conversion rates won’t be very impressive.
You can do absolutely everything else right, but if you’re giving away something your audience doesn’t want or doesn’t care about… you’re going to have a tough time building up your database.
The easiest way to create an enticing lead magnet is to use your buyer persona to hone in on exactly what your target audience’s pain points are…and offer a free PDF, Checklist, or eBook around that pain point.
If you’re not sure where to start, ask yourself:
- What’s the #1 problem or need your target audience is facing?
- Or even just any problem you’ve heard them ask about in the past?
Write up a cheat-sheet or checklist around that problem, and you’re golden.
2.) The Headline: You’ve got your lead magnet, and you’ve done most of the leg-work already. Now you just need to do a little friendly persuading to get your prospect to hand over the goods (their email address).
Here’s a tip: “Subscribe to our free e-Newsletter” is NOT an engaging headline. You can do better! Don’t be afraid to be fun and maybe even a little “out there”.
And make sure you convey the benefit your prospect will get if they opt-in. Ask yourself:
- What’s the overall benefit my audience can expect?
- What tangible results will my offer produce for them?
If you’re looking for some creative inspiration…check out this post on crafting super-clickable social media updates.
3.) The Opt-In: You’ve got your lead magnet and eye-catching headline… now it’s time to put it all together with a landing page or opt-in box.
It doesn’t have to be complicated, either! There are plenty of expensive landing page and email collection tools out there, but the reality is, if you’ve got something your audience wants, and you dangle it in front of their faces, they’ll bite.
Landing pages make great conversion tools because they eliminate any other distractions your reader might find on your site, but a simple download button or email collection box embedded on your site can do the trick just as well!
If you really want to crank up your conversions, get started with our FREE inbound checklist.